Shreeya Sinha is an award-winning journalist, audience strategist and global citizen with eight years of digital innovation experience. As an editor at The New York Times, she has guided the digital transformations of three of its most important desks — investigations, international and obituaries. She launches new ways to tell stories and ensures those stories find their most engaged audience.
She has produced, project managed and led audience strategies for some of the most important investigations at The Times, from stories in the Pulitzer-winning series on Russia’s power, Trump’s taxes, chemical weapons in Iraq, to the obituaries of Nelson Mandela, Muhammad Ali, Prince and David Bowie. Stories included writing, photos, graphics, videos, interactivity, news alerts and social strategy, all optimized for mobile and social platforms.
She grew the obituaries audience by 277% and pioneered a new visual feature, “Not Forgotten,” that resurfaced obituaries from the archives. Her work led to organizational change: more resources for the desk. On the international desk, she grew their social audience by 2,300%, from 50,000 to more than 1.2 million. She also helped launch NYT Tips, confidential channels to communicate with The Times.
Above all, Shreeya is a storyteller. She reported, shot video and produced several big multimedia stories on the Indian election, Modi’s rise, Castro’s propaganda, Obama’s evolution on ISIS, Erdogan’s grip, a cartoonist’s Arab Spring and Burundi’s crackdown. Her expertise on the historic elections in India caught the eye of “The Daily Show with Jon Stewart,” who recruited her to consult.
Before joining The Times, she reported, shot video and helped edit “Undesired,” a multimedia film about violence against women in India that received an Emmy nomination and won awards in Pictures of the Year International and the duPont’s first digital reporting category.
At the Asia Society, a global non-profit with an award-winning website, she shot video interviews with global leaders, produced multimedia packages, wrote about the rise of Asia and grew its social audience by 200%.
She was recruited as an Adjunct Faculty Professor at CUNY’s Graduate School of Journalism to teach the fundamentals of multimedia and interactive storytelling.
Shreeya grew up in India, Nigeria, Zimbabwe, Vietnam and Bangladesh. She received her master’s degree with honors from the Columbia University Graduate School of Journalism and a bachelor’s in Politics and International Relations from Brandeis University.
Please email shreeyasinha[at]gmail.com or connect via social media.